…have an opportunity to position our institutions for success.
…hold the power to strengthen our industry.
…are part of a global effort to safeguard microfinance.
…can make a difference in the lives of our clients.

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About the Campaign

Client Protection Principles

The Smart Campaign embodies a set of core principles for the treatment of microfinance clients - the minimum standards that clients should expect to receive when doing business with a microfinance institution. The principles at the heart of Smart Microfinance are:

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Our Campaign Goals

The Smart Campaign is a global campaign committed to embedding client protection practices into the institutional culture and operations of the microfinance industry.

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About the Campaign